One Chicago ZIP code made Realtor.com’s top 10 list of America’s most-searched neighborhoods in 2014. Tell us below which one you think it is.
If you’ve done everything you can think of, but your property
listing still isn’t attracting offers, Stacie Staub, guest
contributor for Inman News, may have the marketing boost your listing
needs. As a broker associate and the Director of Marketing for LIVE
Urban Real Estate, Staub has helped real estate agents bring new life
to stale listings with her innovative ideas. In her latest article, she
shares 16 of her best tricks of the trade including listing the
property as a sale/possible lease to attract a wider audience that may
end up loving the property so much they buy it anyway.
Read the entire article
for more marketing tips.
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What is the #1 home fix you advise clients to make before listing their home? Comment below, then check out the top 8 fixes one broker says will help close the deal.
Do you know what steps to take when you inherit a home? These smart tips from the host of Strange Inheritance can help you navigate your options.
With all the paperwork that changes hands between realtors and their clients, real estate offices are an attractive target for identity thieves. In a recent article for Inman News, identity theft expert Robert Siciliano, gives real estate agents a refresher course in best practices they should be following to help protect their clients’ confidential information. One seemingly obvious practice on the list is the importance of shredding all documents that include client information. While this may be standard in all real estate offices, Siciliano points out that realtors who have recycle bins in their offices need to be vigilant to ensure they are not inadvertently recycling documents that should be shredded.
Read the full article to see if you are doing everything you can to protect your clients’ financial security.
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Timing is everything when it comes to putting your house on the market. But how do you know when the time is right to sell? According to Maria Patterson, Executive Editor at RISMedia, there are five lifestyle and financial indicators that help you know it’s time to list your home. Patterson says outgrowing your current living space is one of the biggest lifestyle signs that it may be time to list. If you are busting at the seams and you have equity in your home and you notice other homes selling in your neighborhood, you likely have the perfect scenario for selling. What may come as a surprise to many homeowners is that 94 percent of homes in the $200,000 and above range now have positive equity based on a recent Corelogic Equity Report. That, coupled with an inventory shortage in most markets, could make now the perfect time for many home-sellers.
To learn more, read the entire article.
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Having a good real estate attorney on your team is one of the best ways to protect a client’s investment. Learn 4 reasons realtors love working with Fournier Law Firm, Ltd.
With the average homebuyer browsing home listings online for three weeks before they call a realtor, a strong online presence is the single most important tool real estate agents have to hook new clients. In a new article for Inman News, David Greenberg , chief revenue officer for HouseLens, the nation’s largest provider of full-motion walk-through video tours for real estate listings, shares four web marketing tips to help realtors make a good web impression. At the top of his tip list is catering to mobile devices. He cites a surprising statistics that 77 percent of buyers use their mobile devices to shop housing listings even when they are at home where a laptop or desktop is readily available.
Read the full article to learn more.
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For real estate agents who are always on-the-go, mobile apps and widgets make organizing life and business simpler. But, with more than a million apps available for both Apple and Android devices, it is increasingly difficult to shop them all and find the ones that add the most value. Luckily, Home.com has done the legwork for realtors. They presented the top 15 real estate apps for 2015 at this year’s National Association of Realtors Expo in New Orleans. One helpful app that was launched with realtors in mind is Slide Bureau. The easy interface allows real estate agents to create slick, multimedia listing presentations, property flyers, and other marketing materials on-the-go. They can then be shared from an iPad in a one-on-one meeting, via the web, or projected onto the big screen for more formal conference room presentations.
Learn about the other 14 apps on the list here
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The holidays are fast approaching and there is no better way to stay top-of-mind with your clients than with a strong holiday marketing campaign. How can you make your client gifts stand out this holiday season? Jennifer Snyder, a marketing consultant that works exclusively with realtors, shares her top six gift ideas for clients in a new article for Inman News. One of the ideas she shares is to think local with your gift card giving. For example, she suggests sending a newly relocated client a gift card to a popular local restaurant or giving family clients a gift card to a local bounce house.
Read the full article for more client gift ideas.
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