Fournier Law Blog

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3 Common Digital Mistakes That Can Sabotage Your MLS Listing


For most real estate agents, the MLS listing is the most effective marketing tool they have for getting a property noticed and ultimately sold. But, according to Sam DeBord, state director for Washington Realtors, there are three common digital mistakes many realtors are making when creating their MLS listings that hurt more than help their property’s chances of getting an offer. In an article for Inman News, DeBord says the popular $9.99 trick realtors use to make a $499,999 price more attractive than $500,000 is counter intuitive to the search parameters of real estate portals and websites, which end in zeros. Someone searching for a home in the $500,000 to $550,000 range would completely miss the property priced at $499,999.

Read the full story to learn more about common digital mistakes realtors make.

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